Ads, Posters, Out-of-Home

Advertising, posters and out-of-home (OOH) media are designed to attract attention and communicate information clearly and coherently, regardless of their size, shape, and type. By using our standard DHL Brand design elements and applying variations of our DHL layout principle, everyone will know that DHL is doing the talking.

Ads and posters can be everything from informative to striking. To learn more about close and distant effects and the corresponding logo sizes, see the Layout Principle Design Guide.

Ads, posters and OOH media contain the following elements

Formats

For standard posters and out-of-home formats, find downloadable templates at the end of this guide. The layout principle can be adapted to all other formats.

Layout

The Gradient Module is used in all layouts to showcase the DHL logo and your key message on a Postyellow gradient. The highlight Gradient Module can be placed on the layout canvas in several different ways. The full-format gradient can be used as a background color.

Imagery

The imagery you choose for your ads, posters and OOH media is defined by our visual language: “Focus on you.” You may also use appealing illustrations instead of images. Please review our Imagery and Illustrations Design Guides before choosing your imagery or illustrations.

Typography

Our standard DHL typography, which features a headline, topline or subline, and copy text, is particularly important for advertising, posters and OOH media.

Business Unit

Although adding the Business Unit to your ads, posters, and OOH is not mandatory, communicating it may be necessary. A wide range of options are available: in combination with our claim and/or the DHL logo with or without claim. The DHL logo by itself may fit your purpose. To learn more about how to integrate our Business Units into your designs, please see the Business Units Design Guide.

Eye-catchers

Use DHL’s variety of eye-catchers to highlight important information, special offers or services in your advertising, posters or OOH media. To learn more about designing eye-catchers, see the Eye-Catchers Design Guide.