Ads, Posters, Out-of-Home
Whether big and bold or small and compact, our advertisements, posters and out-of-home media are as diverse as our services. In this guide, you’ll learn how to construct their layout and find downloadable templates for several formats.
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Essentials
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Examples
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Spectrum
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Construction
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Downloads
Essentials
Advertising, posters and out-of-home (OOH) media are designed to attract attention and communicate information clearly and coherently, regardless of their size, shape, and type. By using our standard DHL Brand design elements and applying variations of our DHL layout principle, everyone will know that DHL is doing the talking.
Examples
Spectrum
Ads and posters can be everything from informative to striking. To learn more about close and distant effects and the corresponding logo sizes, see the Layout Principle Design Guide.
Construction
Ads, posters and OOH media contain the following elements
Formats
For standard posters and out-of-home formats, find downloadable templates at the end of this guide. The layout principle can be adapted to all other formats.
Layout
The Gradient Module is used in all layouts to showcase the DHL logo and your key message on a Postyellow gradient. The highlight Gradient Module can be placed on the layout canvas in several different ways. The full-format gradient can be used as a background color.
Imagery
The imagery you choose for your ads, posters and OOH media is defined by our visual language: “Focus on you.” You may also use appealing illustrations instead of images. Please review our Imagery and Illustrations Design Guides before choosing your imagery or illustrations.
Typography
Our standard DHL typography, which features a headline, topline or subline, and copy text, is particularly important for advertising, posters and OOH media.
Business Unit
Although adding the Business Unit to your ads, posters, and OOH is not mandatory, communicating it may be necessary. A wide range of options are available: in combination with our claim and/or the DHL logo with or without claim. The DHL logo by itself may fit your purpose. To learn more about how to integrate our Business Units into your designs, please see the Business Units Design Guide.
Eye-catchers
Use DHL’s variety of eye-catchers to highlight important information, special offers or services in your advertising, posters or OOH media. To learn more about designing eye-catchers, see the Eye-Catchers Design Guide.
Downloads
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