Brand Basics

Approval Process

Play your part in ensuring that the DHL Brand remains strong and unique by contacting the Group Brand Services Team (GBS Team) for design consultations, a corporate design review or layout approvals. It’s fast, simple, and free! This guide introduces you to the GBS Team's service portfolio, outlines the approval process, and provides contact information.

This guide contains
Approval Process
  • Description
  • Contact


Whether you are about to launch a digital medium or platform, publish films or print media, it’s extremely important to send every layout to the Group Brand Services Team (GBS Team) for approval. Please note that the approval process is mandatory. The GBS Team is a group of experienced consultants and designers who support both our employees and our agencies worldwide. The GBS Team’s service portfolio includes the following:

  • Free corporate design reviews, including support and approval – with feedback within 24 hours
  • Consulting and feedback on the implementation of the corporate design in all communication channels
  • Printing and production processes, colors and materials
  • Vehicle lettering, corporate wear, building signage
  • Design and final artwork of approved logos

In some cases, the feedback and support is also aligned with DPDHL Group Brand Marketing and Strichpunkt, our brand agency.


The help desk is available five days a week (Monday–Friday) from 8:00 to 18:00 CET.

Group Brand Services Team
Phone: +49 228 182-10444