Brand Basics

Brand Architecture

DHL is part of the Deutsche Post DHL Group brand architecture and is the strong head of a family of six Business Units. This guide provides a brief overview.

This guide contains
Brand Architecture
  • Overview
  • DHL


Deutsche Post DHL Group brand architecture serves to make the structure of the group as well as its brand and service portfolio transparent both inside and outside the company. The brands Deutsche Post and DHL, which bring together a wide range of products, services, and solutions, are at the core.


The DHL brand architecture focuses on a strong DHL brand. The DHL family contains six specialized Business Units, each providing a range of logistics products and solutions for domestic and international markets. All Business Units share DHL’s brand identity.