Co- and Additional Branding

Global Business Services

Both DHL and DPDHL Group offer a number of corporate services, such as IT Services and Legal Services, through their Global Business Services (GBS) units. DHL Global Business Services only communicates internationally, while DPDHL Group Global Business Services only communicates within Germany. The DHL GBS logo is only used in DHL layouts. DHL GBS has a number of service lines, which is why in some cases we use the logo in combination with one of these service lines.

Global Business Services
  • Examples
  • Versions
  • Usage
  • Logo size generator
  • Dos and Don’ts
  • Placement
  • Downloads



Without background
Logo for use on a Postyellow surface within our layouts.

On brand field
Logo for use on a white surface or in foreign media. Use it on stationery, letterhead, business cards and partner media.

Logo for use where only black is available, such as fax sheets.


Buffer zone
To ensure that our logo retains its legibility and integrity, always maintain a buffer zone of at least one base unit between the logo and all other design elements. (One base unit typically equals 1/7th of the logo width.) In DHL layouts, the buffer zone is at least two base units.

Minimum size
Our logo is strong enough to be visible and legible even when it is small, but do not reduce the size below a width of 20 mm or 84px.

Logo size generator

The standard logo size depends on the size of the base unit. Use the form to calculate the base unit. Generally speaking, we recommend a logo width equal to seven base units. To ensure consistency throughout all media, please use the size generated by the calculator. However, you may adjust the width as needed.

Select Media Type and Format to calculate recommended Base Unit.
These are the recommended values.

Base Unit

Brick size icon


= Base Units
Logo image

Dos and Don’ts


The DHL GBS logo is usually,  just like other brand logos,  placed in one corner of the gradient module. However, the elements of the Gradient Module and the buffer zone are adapted to the different proportions.There should be an obvious visual relationship between the logo and the images and/or text, for example by aligning them along the same vertical axis.

In print and digital layouts

Service lines

GBS offers a variety of services, which is why it is organized into separate business service lines. There are many options for positioning the service line in your layouts. For example, it could be used in place of a web address in all four corners of the canvas, or inserted in the text. A current list of the service lines can be found on the myNet.



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DHL GBS PPT Template
17.05 MB