Group Initiatives

GoGreen

Our group-wide environmental protection program GoGreen is an expression of our strong sense of responsibility to the environment. This guide introduces you to the program and product logos and demonstrates how to use them in your layouts.

GoGreen
  • Examples
  • Logo versions
  • Logo size
  • Placement
  • Wording
  • Giveaways
  • Support
  • Downloads

Examples

Logo versions

The layout and usage principles outlined in this guide apply to both the GoGreen program and product logos.

Program logo

Use the GoGreen program logo for all communication campaigns related to our group-wide environmental protection program GoGreen. The German version is reserved for national campaigns in German-speaking countries only.

Product logo

Use the GoGreen product logo for all layouts associated with our climate-neutral products and services. It can be used for both internal and external media as well as on climate-neutral product labels.

Two different logo versions are available to ensure legibility on a variety of backgrounds. However, if you wish to place the logo on an image, please contact Group Brand Services-Team.

Logo size

The size of the logo depends on the size of the DHL logo. If both logos are placed next to each other, they share the same baseline. To ensure legibility and integrity in print media, the minimum width of the program and the product logo is 17 mm. If the DHL logo is resized, adjust the GoGreen logo proportionally. The GoGreen logo retains the width of 70% of the DHL logo.

Size of the DHL logo without brand field compared with the GoGreen logo.

Size of the DHL logo with brand field compared with the GoGreen logo.

Placement

Always place the GoGreen program logo within the the type area and in combination with the DHL logo. Follow the layout principles laid out in our Additional Logo and Co-Branding Guides.

A visual relationship

Position the logo based on the position of the DHL logo. Place it within the type area and at a clear distance from the DHL logo.

A boilerplate

Consider inserting the logo below the copy text as a boilerplate and aligned with text, creating a vertical axis between the DHL logo, the left edge of the copy text, and the logo. The minimum distance to the copy text is two blank lines.

Wording

Write the term GoGreen in camel case, meaning each word in the compound is capitalized. In headlines, write GoGreen preferably in all caps.

As an exception or to highlight the group initiative, you can format up to three words of the main headline in dark green.

Giveaways

The GoGreen program logo may also be placed on some giveaways.

Support

If you need additional support or inspiration to help you design GoGreen materials, please contact our Group Brand Services-Team. The help desk is available five days a week (Monday–Friday) from 8:00 to 18:00 CET.

Group Brand Services-Team
Email: GroupBrandServices@dpdhl.com
Phone: +49 228 182-10444

Downloads

If you download any document, you accept our Terms and Conditions.

DHL GoGreen CNS
ZIP
1.61 MB
DHL GoGreen KNV
ZIP
1.59 MB
DPDHL Group GoGreen M2050 DE
ZIP
1.01 MB
DPDHL Group GoGreen M2050 EN
ZIP
1.09 MB