Co- and Additional Branding

Post & Parcel Germany

Post & Parcel Germany offers both Deutsche Post and DHL services, meaning that our two Brands overlap. In this guide, you will learn about our co-branding solution for external and internal communications and see different application examples.

Post & Parcel Germany
  • Essentials
  • Examples
  • Logo sizes
  • Placement
  • Responsive Co-Branding
  • Office supplies
  • Support
  • Downloads

Essentials

Communications media for the Post & Parcel Germany follow the Corporate Design of Deutsche Post DHL Group with one exception: communications are co-branded with the Deutsche Post and DHL logos. Both brands are displayed equally, basically replacing the DPDHL Group logo. However, the Deutsche Post logo always comes first, followed by the DHL logo.

Examples

Logo sizes

A predefined ratio determines the size and spacing of the two logos. This means the width of the DHL logo is always 85% the width of the Deutsche Post logo. 

One exception is business stationary, where both logos are displayed on the brand field and have the same height and width, regardless of the placement.

The horizontal and vertical minimum distance between both logos is one base unit. The Deutsche Post logo always comes first, followed by the DHL logo.

Horizontal alignment (left), vertical alignment (right)

Placement

A number of placement options are available, depending on the layout and available space. Based on the DPDHL Group layout principle, you have several options for placing both logos together on one layout.

Responsive Co-Branding

Our responsive co-branding logo makes it possible to showcase our Brands in small places. It may only be used in digital media where space is limited:

  1. If when co-branding it’s not technically possible to display the DHL logo with a width of at least 84 pixels.

  2. If the co-branding is too small to be clearly seen or recognized because of its width.

Here are some specific application examples:

  • Square or round app icons

  • Square or round social media profile pictures

  • Favicon (special design file available under Downloads)

  • Mobile websites and apps

  • Mobile online advertising banners

 

Versions

Responsive co-branding logo without background (portrait)

Logo for use on a Postyellow surface within our layouts or within profile pictures and app icons.

Responsive co-branding logo on brand field (portrait) 

Logo for use on foreign media (sponsorships, co-branding).

Responsive co-branding logo without background (landscape) 

Logo for use on a Postyellow surface within our layouts or within profile pictures and app icons.

Responsive co-branding logo on brand field (landscape) 

Logo for use on foreign media (sponsorships, co-branding).

 

Usage

Buffer zone, responsive co-branding logo (portrait) 

Maintain a buffer zone around the logo to ensure it remains legible and unaltered. The buffer zone is at least ⅙ the width of the responsive logo.

Buffer zone, responsive co-branding logo (landscape) 

Maintain a buffer zone around the logo to ensure it remains legible and unaltered. The buffer zone is at least ⅙ the width of the responsive logo.

Minimum size, responsive co-branding logo (portrait) 

The logo may be displayed very small, however it should never be reduced to less than 32 pixels.

Minimum size, responsive co-branding logo (landscape) 

The logo may be displayed very small, however it should never be reduced to less than 297 pixels.

 

Placement

In app icons, social media icons or Favicon, the responsive logo is centered vertically and horizontally.

In Post & Parcel Germany applications, we prefer using the standard logo in the recommended width of seven base units. The responsive logo should only be used as an exception inside an application, such as in an app’s header or in a mobile online advertising banner. In that case, the responsive logo width should be 3 base units.

 

Dos and Don’ts

Office supplies

Stationery

On stationery, use the current DPDHL Group templates for business stationery such as letterheads, business cards, and envelopes. The two logos have the same dimensions as described above. You can download Post & Parcel Germany business stationery templates on myNet.

 

PowerPoint

If you want to create a presentation for Post & Parcel Germany, please use the PowerPoint templates specially designed for Post & Parcel Germany. Our PowerPoint templates help you to create a wide variety of layouts quickly and easily and ensure the spotlight shines on your content. The most important settings, such as font, font size, line spacing and colors, are preset for you. The templates also include useful layout elements like info boxes and eye-catchers as well as master layouts for a variety of purposes. Each layout leaves you lots of leeway for content and customization.

Download the template you need along with our intuitive Quick Start Guide and the various library files. Choose from the many sample format and layout options as well as the available imagery, graphics and videos to design engaging presentations. The Quick Start Guide includes easily adaptable sample layouts that show you the potential of our templates and make it easier for you to get started.

The PowerPoint templates offer easily customizable slides and design elements.

 

Format

By shifting universally to a 16:9 format, we’re ensuring that our presentations are compatible with one another as well as the today’s widescreens and projectors. Whether you will be presenting on a TV screen or making your presentation available as a read-only file, we recommend testing the final presentation under realistic conditions before putting it to use.

 

Layout

Use the various slide layouts and elements provided in the template to create impressive presentations. Combine layouts to give your presentation a personal touch. But be sure that you are mindful of our visual appearance and especially our DPDHL Group layout system. Use only DPDHL Group design elements in line with our layout principle and corporate design. All Post & Parcel Germany presentations are co-branded with the Deutsche Post and DHL logos. Both brands are displayed equally.

 

Templates and resources

The following files are available for download at the end of this guide:

  • PowerPoint templates for Post & Parcel Germany with PDF manual DPDHL Group

  • DPDHL Group Quick Start Guide with step-by-step introduction

  • DPDHL Group Layout and Image Library

  • DPDHL Group Video and Animation Library

 

Additional information

For information on how to use the design templates in QuickSlide as well as the libraries, please see the DPDHL Group Business Communication Guide.

Support

If you have any questions about our stationery or PowerPoint templates, please contact: 

Presentations Services Project Management
Williams Lea & Tag GmbH
Email: creativeservicesbonn@wlt.com
Phone: +49 228 24983 444

Downloads

If you download any document, you accept our Terms and Conditions.

P&P Germany PPT Template
ZIP
5.55 MB
P&P Germany PPT Quick Start Guide
ZIP
5.33 MB
P&P Germany Layout and Image Library
ZIP
29.58 MB
P&P Germany Video and Animation Library
ZIP
46.36 MB
P&P Germany Responsive Co-Branding
ZIP
348.70 KB
P&P Germany Favicon with responsive logo for websites
ZIP
7.59 KB