Typography

Typography

“Delivery” is the DPDHL Group’s tailor-made typeface. It gives our communications a unique and unmistakable character. This guide will introduce you to Delivery and demonstrate how it is properly applied. Links for agencies and other service providers to download the available font packages are found at the end of the guide. On DHL employee computers, Delivery will be installed via an automatic update.

Typography
  • Essentials
  • Examples
  • Our typeface: Delivery
  • Formatting
  • Application
  • Multlingual Media
  • Downloads

Essentials

Our tailormade “Delivery” typeface includes a family of fonts, which allow you to create the same clear visual hierarchy across all communications. Energetic headlines in uppercase and DHL Red, set in Delivery Black Condensed combined with toplines and sublines in Light Condensed, are a distinct visual element of our corporate design. They focus the eye and are visually pleasing, while at the same time delivering our messages loud and clear.

Examples

Our typeface: Delivery

Launched in Spring 2019, “Delivery” is our new corporate font. This one-of-a-kind, tailor-made typeface was designed to create consistency, set us apart, simplify design, improve legibility, save space, and more. It is intended to bring our Group closer together and make your lives easier.

The Design of Delivery is based on unique visual elements derived from the DHL and Deutsche Post logos: the horizontal lines and roundings that mark the DHL logo and the slants and tapperings seen in the Deutsche Post logo. 

Optimized for digital, Delivery is offers excellent legibility across all media. While flat sections in curves are ideal for digital, compact proportions save space and thereby resources.

A technical user guide is included in the download package at the end of this design guide. It provides more information on the various available file formats, language support and OpenType features.

Distribution

Delivery was developed exclusively for DHL, Deutsche Post and Deutsche Post DHL Group. It is available for anyone involved in the design of our marketing and communications materials. While it will be automatically installed on staff computers, it is also available for download and distribution to agencies and other service providers in the download section at the end of this guide.

Please note:
Employees cannot install Delivery on their company computers. IT will install it on all devices via an update. For further questions please create a ticket (support request) to IT Services.

Formatting

Type Scale

Type Tester

To familiarize yourself with the differences, use the tester below to see the various Delivery font styles.

small
big
Hello, I’m Delivery.
Black Condensed is our Brand’s characteristic font for headlines.

 

Web black

For better legibility and softer on-screen contrast, use Web black (black with 90% opacity, rgba(0,0,0,0.9)) for all copy text in digital media.

Application

Main headline, topline and subline

Set main headlines in Delivery Black Condensed, uppercase. Use Delivery Light Condensed in uppercase for toplines and sublines. Available font colors are DHL Red, Postyellow, and white. Line spacing is 90% to 110% and text is flush-left. DHL Red is preferred, and DHL Red on Postyellow background is the most common.

Use Postyellow on dark images and backgrounds for better legibility and the best contrast values (and to meet Web Content Accessibility Guidelines). Use white as an alternative if Postyellow does not provide sufficient contrast to the background.

The font size of toplines and sublines is proportional to the font size of the headline. The ratio may vary from 40% to 100%, but the recommended ratios are 50%, 65%, and 100%. The minimum distance between the main headline and the copy text is one base unit.

Dos and Don’ts

Secondary headline 

Set secondary headlines in Delivery Black Condensed, uppercase or mixed case. Permitted font colors are DHL Red, Postyellow, black, and white. We recommend DHL Red and uppercase.

 

Highlighting text in main and secondary headlines

Although preference should be given to headlines in one color, to highlight specific text in headlines, you may format it in another color based on the guidelines below. Use black to highlight text on Postyellow backgrounds, on light images, and white backgrounds to ensure sufficient contrast and legibility. For the same reason, use white to highlight text in Postyellow headlines and Postyellow to highlight text in white headlines on dark backgrounds.

Paragraph header

There are two versions of paragraph headers:

  • Version A
    Delivery Black Condensed, uppercase or mixed case. Font color: DHL Red, black, Postyellow or white.
  • Version B
    Delivery Bold, mixed case. Font color: DHL Red, black, Postyellow or white. 

Choose the version based on the importance and hierarchy of the content. Use Delivery Black Condensed in upper case (version A) for more important text and Delivery Bold (version B) for less important text.

Introductory text

There are two versions of introductory text:

  • Large Intro
    Delivery Light Condensed, mixed case, line spacing approx. 150% - 170%.  
  • Small Intro
    Delivery Bold or Delivery Light, mixed case, line spacing approx. 135%. 

Use black on light backgrounds and white on dark backgrounds.

Copy text

For copy text, use Delivery Regular in mixed case. The preferred alignment is flush-left. Two different line spacings are available: 

  1. Approx. 135% for short. 
  2. Approx. 150% - 175% for long copy. 

Use black on light backgrounds and white on dark backgrounds. For emphasis, use Delivery Bold.

Don’ts

 

Highlights in copy text

There are different options for highlighting words or short passages in copy text. Please choose the best option based on your content and how much emphasis you wish to place on the word or phrase. Use Delivery Italic for a more subtle emphasis, Bold for a more striking highlight and Bold in DHL Red to make it stand out even more.

Descriptor: Business Unit, Customer Promise and web address

Format the Business Unit, claim and web address in Delivery Bold, mixed case, preferably in the same color as the main headline, especially in print media. There are a number of ways to display a Business Unit and web address together, for example, with or without our claim (Excellence. Simply Delivered.).

Quotations

Set quotations in Delivery Italic or Delivery Light, mixed case. Available font colors are DHL Red, black or white. Use white on dark images or backgrounds.

Captions

Set captions in Delivery Regular, Delivery Bold or Delivery Light, mixed case. Available font colors are black for light images or backgrounds and white for dark images or backgrounds.

Lists

We use different types of lists. The preferred list types include numbered lists as well as bullet point lists formatted as crosses, dots, checkmarks, arrows, and squares. Icons may also be used for thematic emphasis or examples.

Ensure a clear visual distance between the bullet and the content. For lists, use Delivery Regular, mixed case, just like copy text. The preferred bullet color is DHL Red, although green is also permitted.

Dos

Eye-catchers

Use Delivery Bold, mixed case for text in eye-catchers.

Use our handwriting font, Kalam, as an alternative. Please only use Kalam in combination with eye-catchers to highlight important information in an emotional way.

Kalam is licensed under the SIL Open Font License (Version 1.1.) and is available for download at the end of this Guide or at Google Fonts.

Preferred eye-catcher design in Delivery Bold.

Eye-catcher with our handwriting font.

Multlingual Media

If you are creating a layout with two or more languages, please put the local language first. You can either arrange the different languages in adjacent columns, or you can place one above the other. Include the Business Unit, brand promise and URL only once and in English in your layout and separate these elements from the copy text or headline.

If you are creating a multlingual layout with characters from different writing systems, adjust the non-Latin characters so that they match typographical guidelines (font style and size, line spacing, etc.) of the Latin alphabet. For more information on non-Latin typefaces, please check out our  Non-Latin scipts Guide.

Two-column layout with each language in separate, adjacent columns.

One-column layout with both languages placed one above the other.

Adjust non-Latin typography to match the visual proportions of Latin texts.

If the size of an online banner does not accomodate a large amount of text, please use an animation. Show only one language at each step.

Downloads

If you download any document, you accept our Terms and Conditions.

Delivery
ZIP
2.74 MB
Kalam for Handwriting
ZIP
368.85 KB
Webfont Setup (Delivery + Han Sans)
ZIP
77.33 MB