Spatial Design

Architecture and Signage

Our buildings are important and highly prominent touchpoints within DHL’s brand world. That’s why we want to ensure consistent branding in all our facilities, such as reception areas, sales points, hubs, terminals, logistics centers, and warehouses. This guides explains the basics of building branding and the branding process.

Architecture and Signage
  • Essentials
  • Examples
  • Branding process
  • Ordering
  • Support


The appearance of every one of our buildings has an impact on how our customers, suppliers and employees see DHL. That’s why our brand has to be easily recognizable both close up and at a distance.

The most important DHL elements should also be visible inside our buildings: Our red DHL logo on a Postyellow background, the use of our brand colors, Postyellow and DHL Red, as well as our typography.  Signage should be designed and positioned first and foremost to provide orientation.

DHL branding helps to make touchpoints, such as DHL ServicePoints and DHL Lockers, more visible and easier to find in the public space.

Below you’ll find a brief overview of the branding process to help you plan and realize your building branding project.


Branding process

Uniform DHL branding should be a priority right from the beginning. Every sign, color and material plays an important role in the building’s overall appearance. We have detailed specifications regarding colors, shapes, sizes and materials – from facades and signs on the premises to ads and displays inside the buildings.

They are part of an established and standardized branding process for architecture (interior and exterior) in Germany and parts of Europe. This centrally organized process applies to all buildings and all divisions. If required, the process is used to plan and produce the right branding and all associated design elements and document all information in our database. This way we ensure consistent quality and uniform branding. The process is supported by Corporate Real Estate Management (CREM), Group Brand Marketing and Corporate Design Services, who are available to answer questions and supply information.

Step 1: Planning

Step 2: Realization


Within Europe, use our Corporate Design Services platform to order items and tools for all branding and signage elements quickly and conveniently.

If you are ordering from outside of Europe, please use our agreement with Avery Dennison instead of ordering from other manufacturers who may not meet all our requirements.


If you have any questions or require assistance, please contact our Group Brand Services-Team. The help desk is available five days a week (Monday–Friday) from 8:00 to 18:00 CET.

Group Brand Services-Team
Phone: +49 228 182-10444