Direct Marketing

Sometimes it is better to reach our Customers personally than via mass media. This guide provides a quick overview of the diversity of direct marketing methods and media, as well as links to related guides such as brochures and newsletters.

Direct Marketing
  • Essentials
  • Examples
  • Layout


Direct marketing is an important part of both business-to-business (B2B) and business-to-consumer (B2C) communications. And like all Customer touchpoints, it needs to be on brand. Whether you’re sending print or electronic newsletters, brochures or business letters, our DHL design principles and guidelines apply. Once you’ve reviewed this guide, be sure to check out our specialized guides below.



Our layout principle provides many options to capture your audience and speak to them in a very personal way. Use imagery to maximize the emotional impact of your media, and try the full-format gradient and optional cut-outs to attract maximum attention.

Imagery paired with our highlight gradient can make direct marketing more emotional.

Cut-outs and our full-format gradient can grab the reader’s attention.