Pylons and Roll-up Banners
Pylons and roll-up banners draw attention from a distance, impart information close up, and function as signposts in a given area. In this guide, you’ll find a flexible framework so you can accommodate all of these functions.
Dos and Don’ts
At trade shows and other events, both large and small, pylons and roll-ups are a great way to help set the stage and communicate information both close up and from a distance. The guidelines on key elements, such as the position and size of the DHL logo, are broad enough to be applied to any format.
Pylons are tall, free-standing pillars that can be individually lettered or laminated. Some can be illuminated from the inside.
Roll-ups are retractable banners that can be rolled up for easier transport.
While pylons can often be rented and rebranded, roll-ups typically need to be designed and purchased for each use.
When designing roll-ups (or pylons with permanently attached elements), avoid adding dates, times, or locations whenever possible. This will allow you to re-use the roll-up or pylon at your next event.
Roll-ups and pylons always use the gradient module in combination with images or illustrations. The standard logo placement is top left or right. We recommend a base unit size of 40mm by 40mm for the standard formats.
Place important information in the top two thirds of the pylon or roll-up. This guarantees good legibility.
To attract as much attention as possible and convey information sensibly, consider designing pylons and roll-ups like ads or posters. However, they can also be used to communicate more detailed information.
Apply the same typographic rules as for other applications. Adequate font sizes are important. Like in other layouts, use several text categories (headlines, sub/toplines, body text, etc.), but ensure the right content is easily legible from a distance and/or invites viewers to come closer up and read the smaller print.
Pylons are also used as directional signs at fairs and events. There are three versions: arrow only, arrow with text, and several arrows with text. Arrows may only be in DHL Red. If only one individual arrow appears on the pylon, its size is predefined. The width is measured using the horizontal arrow: 300mm. It is centered horizontally. If you have several arrows, the size can be handled flexibly.
To design neutral yet on-brand rear walls, such as for a small trade fair booth, consider placing several Postyellow pylons next to one another. The striking use of a logo is characteristic of rear wall design.
The DHL logo may be larger than for single pylons. If you would like to design a rear wall, please contact the Group Brand Services Team for guidance.
Pylons with info terminal
Here it’s important to place all the content so that the terminal doesn’t obscure it.
Combination of content-related pylons and roll-ups
If you are combining several pylons or roll-ups, such as for a small exhibit or trade fair booth, consider a simple design with a headline and a prominently placed logo. You don’t have to repeat the logo on each individual layout to avoid over-branding and leave sufficient space for a variety of content and layouts (see example below). Think about the combination as a whole, how the pylons or roll-ups will look next to each other, and what types of content you’ll need.