Compared to Facebook and Twitter, LinkedIn is more business-oriented in nature. Approach this channel more seriously and assume that the users are searching for professional and genuinely information.

  • Current state
  • Create interest groups
  • Best practice examples
  • Download

Current state

We have developed a strategy for representing Deutsche Post and DHL on LinkedIn. Two separate company pages have been established for Deutsche Post and DHL. These accounts are managed by Corporate Communications. Furthermore, there is one company page per Business Unit DHL Global Forwarding, DHL Supply Chain, DHL Express which is managed by the global or regional marketing organization of each Business Unit.

For reasons of efficiency, we currently don’t support country-specific company pages on LinkedIn. If you want to leverage these pages to distribute your own content please contact the Corporate Social Media Team or the global marketing department in your Business Unit.

Christian Maybaum

Michael Sellen

Daniel Montua

Create interest groups

If you feel LinkedIn bears potential for connecting with your target group, consider creating a special interest group. Groups are similar in their set up to company profiles, and will enable you to connect with your audience and drive conversations in a similar way.

Best practice examples





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