Social Media

Introduction

Social media is an essential part of internal and external business communications. It plays a significant role in how we build our brand, interact with customers, and generate sales leads. Through our social channels, people can connect with our brand on an emotional level, and customers can gain direct insights into our company, products & services, sustainability initiatives, and more. This guide is an introduction to the DHL social media world and answers some frequently asked questions.

Introduction
  • The basics
  • Examples of DPDHL Group Social Media Channels
  • Frequently Asked Questions & Quick Links
  • Get Support

The basics

The DHL Social Media guides are designed to equip you with the basic knowledge and tools you need to set up, manage, and measure the success of your DHL social media accounts. Each guide serves as a starting point to help you begin developing a content strategy, choosing your channels, understanding key performance indicators, and more. We break the topics down into comprehensive yet easily digestible guides that are interactive and actionable. In each guide, you’ll find quick links to related information and support if you need it.

Who are the Social Media Guides for?

The DHL Social Media guides were created to support both internal and external stakeholders involved in DHL social media. Whether you create content, manage channels, or supervise social media communications, you’ll find something useful in this complete set of guidance.

What is the goal of the Social Media Guides?

To make sure our brand is consistent and highly recognizable across all touchpoints, we all have work from the same playbook. Social media is no exception. Our goal is to help you create high-quality and effective social media communications and facilitate consistency across all DHL channels. The guides are intended to steer the content creation process, enable inspiring communications, and help you foster long-term relationships with your target audiences.

Examples of DPDHL Group Social Media Channels

Here are a few examples of DPDHL Group’s presence on social media.

Frequently Asked Questions & Quick Links

Find quick answers to some FAQs along with links to the related guides.

  1. As of early January 2021, there are now over four billion social media users around the world. That means more than 50 percent of the world’s population uses social networks. Studies show that people use social media to engage with brands and follow brands. So, if you want to increase the visibility of the DHL brand in your country or region, it’s time you looked into which social media channels you should have in your communications mix.

    Related Guides
    Strategy 
    Getting Started

  2. Start by reviewing the Social Media Strategy guide to learn about the role of social media in our communications and marketing, the audiences we target, and the social media channels we use. Then move on to – you guessed it – the Getting Started guide.

    Related Guides
    Strategy 
    Getting Started

  3. Please note that you will need approval from your BU before you can set up a new DHL account. Contact the global marketing team in your BU or the Digital Communications Team at Corporate Communications, Sustainability and Brand for support (link at the end of this guide). To prepare, be sure to check out all the social media guides under Setup. Take a close look at the Channels and Naming guides for tips on naming your account, designing profile pictures, and best practices.

    Related Guides
    Getting Started
    Channels
    Naming and Designing New Accounts
    Housekeeping

  4. The possibilities are endless, but you’ll want to post content that best fits the channel and target audience. Check out the individual social network guides for some ideas. But before you begin posting, be sure you have set clear goals, understand your audience, and choose your channels wisely. The guides found under Creating Content will help you understand how to produce and source engaging content.

    Related Guides
    Setting Goals
    Audience
    Creating Engaging Content
    Sourcing Content

  5. That’s a great question! Posting content is not enough to send the right message, attract a following, and build a reputation. For our content to have an actual impact, users need to engage with it. To learn more, see the guides dedicated to Creating Content as well as the individual social network guides.

    Related Guides
    Creating Engaging Content
    Sourcing Content
    Facebook
    Twitter
    Instagram
    LinkedIn

  6. You need to act fast! Start by following the procedures outlined in the Dealing with a Crisis guide. If there’s a risk that your communications crisis will spread to other media, please reach out to the press contact for your division or region for guidance. You can avoid causing a crisis by practicing good community management and interacting properly with users. And make sure you’re always prepared: Learn more in Preparing for a Crisis.

    Related Guides
    How to Prepare for a Crisis
    How to Manage a Crisis
    Community Management

  7. The number of social media tools out there can be overwhelming. In the Your Tools guide, we outline a collection of available tools for everyone at Deutsche Post DHL Group or for free on the internet. 

    Related Guide
    Tools

  8. This is a critical question. Before you open a social media account and launch a channel, please review and understand the copyright and data protection laws and regulations in your country. Also, familiarize yourself with the rules for each social media network you are using. You’ll find password security, data protection, legal, and privacy guidelines in the Know the Rules guide. In our Housekeeping guide, we explain what to do with inactive or fraudulent social media accounts and how to keep accounts safe and accessible.

    Related Guides
    Data Privacy and Legal Guidelines
    Housekeeping

Get Support

If you have any questions or feedback or require assistance, please write to the Digital Communications Team at Corporate Communications, Sustainability and Brand.