Touchpoints

Vehicles

Our DHL fleet is a highly visual element around the world that shapes our brand image. The vivid color of our vehicles make them clearly stand out in traffic and highly recognizable by our customers. In this guide, you will learn more about the typical look of our vehicles and how to order vehicle branding materials.

Vehicles
  • Essentials
  • Examples
  • Corporate Design Services Platform
  • Dos and Don’ts
  • Colors and materials
  • Support

Essentials

Our DHL fleet is made up of a variety of vehicle makes and models: trucks, vans, cars, and scooters as well as electric and environmentally friendly vehicles. Around the world, our fleet is one of our most important and valuable brand touchpoints. That’s why our vehicles should always display a consistent branding. It is especially important that our vehicles are Postyellow and that the DHL logo and claim are displayed properly and prominently.

We use our Corporate Design Services Platform to ensure consistent quality, catalog our vehicles and models, and make distribution of materials easy.

Examples

Corporate Design Services Platform

Use our Corporate Design Services Platform to quickly record your vehicles and simplify the ordering process. With the help of this web-based tool, you can request branding guides for new vehicle models and order vehicle branding materials. Registration is required to use the platform, and you must register all vehicles due to security regulations.

Dos and Don’ts

Dos

  • Only for white vehicles it is allowed to equip them with Postyellow vehicle wrapping film.
  • If you are ordering from outside of Europe, please use our agreement with Avery Dennison rather than ordering from other manufacturers who may not satisfy all of our requirements. Within Europe, please order exclusively via Corporate Design Services.

Don’ts

  • Don’t use yellow shades or other colors other than Postyellow.
  • To ensure maximum brand visibility, adding additional DHL products and services or any other advertisements, stickers, labels, or signs is not permitted.

Colors and materials

Ensure that the quality and color of the vehicle films and paint meet all of our corporate design requirements. Further information can be found in our Colors and Materials Guide.

Support

If you need additional support to design vehicles materials, please contact our Group Brand Services-Team. The help desk is available five days a week (Monday–Friday) from 8:00 to 18:00 CET.

Group Brand Services-Team
Email: GroupBrandServices@dpdhl.com
Phone: +49 228 182-10444