Advertising

Ads, Posters, Out-of-Home

Whether big and bold or small and compact, our advertisements, posters and out-of-home media are as diverse as our services. In this guide, you’ll learn how to construct their layout and find downloadable templates for several formats.

Ads, Posters, Out-of-Home
  • Essentials
  • Examples
  • Spectrum
  • Construction
  • Downloads

Essentials

Advertising, posters and out-of-home (OOH) media are designed to attract attention and communicate information clearly and coherently, regardless of their size, shape, and type. By using our standard DPDHL Group Corporate Design elements and applying variations of our DPDHL Group layout principle, everyone will know that our Group is doing the talking.

Examples

Spectrum

Ads and posters can be everything from informative to striking. To learn more about close and distant effects and the corresponding logo sizes, see the Layout Principle Design Guide.

Construction

Ads, posters and OOH media contain the following elements. 

Formats

For standard posters and out-of-home formats, find downloadable templates at the end of this guide. The layout principle can be adapted to all other formats.

Layout

The Gradient Module is used in all layouts to showcase the DPDHL Group logo and your key message on a Postyellow gradient. The highlight Gradient Module can be placed on the layout canvas in several different ways. The full-format gradient can be used as a background color.

Imagery

The imagery you choose for your ads, posters and OOH media is defined by the DHL and Deutsche Post image styles. You may also use appealing illustrations instead of images. Please review our Imagery and Illustrations Design Guides before choosing your imagery or illustrations.

Typography

Our standard DPDHL Group typography, which features a headline, topline or subline, and copy text, is particularly important for advertising, posters and OOH media.

Eye-catchers

Use DPDHL Group’s variety of eye-catchers to highlight important information, special offers or services in your advertising, posters or OOH media. To learn more about designing eye-catchers, see the Eye-Catchers Design Guide.

Downloads

DPDHL Advertisement DIN A5 1-1 148x210
ZIP
16.85 MB
DPDHL Advertisement DIN A5 1-1 210x148
ZIP
16.81 MB
DPDHL Advertisement DIN A4 2-1 210x297
ZIP
17.49 MB
DPDHL Advertisement DIN A4 1-3 210x99
ZIP
16.90 MB
DPDHL Advertisement DIN A4 1-3 99x210
ZIP
17.60 MB
DPDHL Advertisement DIN A4 1-1 297x210
ZIP
16.69 MB
DPDHL Advertisement DIN A4 1-1 210x297
ZIP
16.79 MB
DPDHL OOH Poster 96 sheets 2-1
ZIP
15.90 MB
DPDHL OOH Poster 96 sheets
ZIP
15.64 MB
DPDHL OOH Poster 48 sheets 2-1
ZIP
17.19 MB
DPDHL OOH Poster 48 sheets
ZIP
16.45 MB
DPDHL OOH Poster 6 sheets 2-1
ZIP
15.63 MB
DPDHL OOH Poster 6 sheets
ZIP
15.63 MB
DPDHL OOH Poster 4 sheets 2-1
ZIP
15.63 MB
DPDHL OOH Poster 4 sheets
ZIP
15.63 MB
DPDHL Poster DIN A0 841x1189
ZIP
16.63 MB
DPDHL Poster DIN A0 1189x841
ZIP
17.39 MB
DPDHL Poster DIN A1 594x841
ZIP
15.73 MB
DPDHL Poster DIN A1 841x594
ZIP
15.73 MB
DPDHL Poster DIN A2 420x594
ZIP
15.66 MB
DPDHL Poster DIN A2 594x420
ZIP
15.65 MB
DPDHL Poster DIN A3 420x297
ZIP
15.65 MB
DPDHL Poster DIN A3 297x420
ZIP
15.68 MB
DPDHL OOH Poster Citylight
ZIP
15.68 MB
DPDHL OOH Poster 18-1
ZIP
15.73 MB