Ads, Posters, Out-of-Home
Whether big and bold or small and compact, our advertisements, posters and out-of-home media are as diverse as our services. In this guide, you’ll learn how to construct their layout and find downloadable templates for several formats.
Advertising, posters and out-of-home (OOH) media are designed to attract attention and communicate information clearly and coherently, regardless of their size, shape, and type. By using our standard DPDHL Group Corporate Design elements and applying variations of our DPDHL Group layout principle, everyone will know that our Group is doing the talking.
Ads and posters can be everything from informative to striking. To learn more about close and distant effects and the corresponding logo sizes, see the Layout Principle Design Guide.
Ads, posters and OOH media contain the following elements.
For standard posters and out-of-home formats, find downloadable templates at the end of this guide. The layout principle can be adapted to all other formats.
The Gradient Module is used in all layouts to showcase the DPDHL Group logo and your key message on a Postyellow gradient. The highlight Gradient Module can be placed on the layout canvas in several different ways. The full-format gradient can be used as a background color.
The imagery you choose for your ads, posters and OOH media is defined by the DHL and Deutsche Post image styles. You may also use appealing illustrations instead of images. Please review our Imagery and Illustrations Design Guides before choosing your imagery or illustrations.
Our standard DPDHL Group typography, which features a headline, topline or subline, and copy text, is particularly important for advertising, posters and OOH media.
Use DPDHL Group’s variety of eye-catchers to highlight important information, special offers or services in your advertising, posters or OOH media. To learn more about designing eye-catchers, see the Eye-Catchers Design Guide.