Advertising

Online Banners

Online banner advertisements are a key online marketing tool. They are affordable, measurable and fast to roll out. However, banners need to catch the attention of an audience in seconds. Therefore, they should be short, bold, and relevant. In this guide, we introduce you to the various available formats and on-brand DPDHL Group designs.

Online Banners
  • Examples
  • Construction
  • Dos and Don’ts

Examples

Construction

Formats

A variety of banner formats are available, depending on the advertising platform. Choosing the right format is crucial for a successful ad campaign. The best and most successful banner formats are shown below.

Standard formats

Banner

Display size

Leaderboard

728 × 90 px

Skyscraper

160 × 600 px

Inline Rectangle

300 × 250 px

Mobile Banner

320 × 50 px

Other formats used by DPDHL Group

Banner

Display size

Wallpaper (Hockey Stick)

728 × 90 px + 160 × 190 px

Layer Ad Large

640 × 480 px

Layer Ad

400 × 400 px

Layout

Our DPDHL Group layout principle is useful for all design work, and banners are no exception. Typical banner elements include the DPDHL Group logo, colors, a headline and a clear call to action. To stand out from its surroundings, DPDHL Group banners usually feature a full-format image or gradient as background. Refer to the Layout Principle Design Guide for more about placing these elements.

Versions

Animation

Animated banners often perform better than static banner ads. If you use animation, it should support the ad and not distract users from the core message. When using multiple slides, each one should linger long enough to be readable. Read the copy out loud yourself to easily determine if the timing is right. Many advertising platforms limit animation options, such as overall duration or loop behavior. Make sure your banners still send the right message  when animation stopped.

Dos and Don’ts