Group Initiatives

First Choice

First Choice is a key part of our Strategy 2020. It supports our efforts to be a customer-centric quality leader by continuously improving. In this guide, you’ll learn how to use and place the First Choice logo in your layouts.

First Choice
  • Examples
  • Logo versions
  • Logo size
  • Placement
  • Wording
  • Support
  • Downloads

Examples

Logo versions

Basic logo

The color version of the basic logo should always be your first choice. However, the black and white version is available for layouts that don't accommodate the color version.

Tool logos

There are many different processes and methodologies that support our First Choice initiatives, some of which can be communicated using a specific “tool logo” rather than the basic logo. The layout principle for the tool logos is the same as the basic logo.

Logo size

The size of the First Choice logo depends on the size of the DPDHL Group logo. If both logos are placed next to each other, they share the same baseline. To ensure that the logo retains its legibility and integrity in print media, the minimum width is 21 mm. If the DPDHL Group logo is resized, adjust the First Choice logo proportionally. The First Choice logo retains the width of 85% of the DPDHL Group logo.

Size of the DPDHL Group logo without brand field compared with the First Choice logo.

Size of the DPDHL Group logo with brand field compared with the First Choice logo.

Placement

Always place the First Choice logo within the type area and in combination with the DPDHL Group logo. Follow the layout principles laid out in our Additional Logo and Co-Branding Guides.

A visual relationship

Position the First Choice logo based on the position of the DPDHL Group logo. Place it within the type area and at a clear distance from the DPDHL Group logo.

A boilerplate

Consider inserting the First Choice logo below the copy text as a boilerplate and aligned with text, creating a vertical axis between the DPDHL Group logo, the left edge of the copy text, and the First Choice logo. The minimum distance to the copy text is two blank lines.

Wording

In copy text, First Choice is always written in uppercase, and in main headlines it is always written in all-caps.

Support

If you need additional support or inspiration to help you design First Choice materials, please contact Group Brand Services. The help desk is available five days a week (Monday - Friday) from 8:00 to 18:00 CET.

Group Brand Services
Email: GroupBrandServices@dpdhl.com
Phone: + 49 228 182-10444

Downloads

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DPDHL Group First Choice
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DPDHL Group First Choice TIMWOOD
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DPDHL Group First Choice Arbeitsstandards
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DPDHL Group First Choice CIP
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DPDHL Group First Choice VOC
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DPDHL Group First Choice VSM
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