Group Initiatives

GoGreen

Our group-wide environmental protection program GoGreen is an expression of our strong sense of responsibility to the environment. This guide introduces you to the program logo and demonstrates how to use it in your layouts.

GoGreen
  • Examples
  • Program logo
  • Logo size
  • Placement
  • Wording
  • Giveaways
  • Support
  • Downloads

Examples

Program logo

Use the GoGreen program logo for all communication campaigns related to our group-wide environmental protection program GoGreen. The German version is reserved for national campaigns in German-speaking countries only. Two different logo versions are available to ensure legibility on a variety of backgrounds.

Logo size

The size of the logo depends on the size of the DPDHL Group logo. If both logos are placed next to each other, they share the same baseline. To ensure legibility and integrity in print media, the minimum width of the program logo is 14 mm. If the DPDHL Group logo is resized, adjust the GoGreen logo proportionally. The GoGreen logo retains the width of 70% of the DPDHL Group logo.

Size of the DPDHL Group logo without brand field compared with the GoGreen logo.

 

Size of the DPDHL Group logo with brand field compared with the GoGreen logo.

 

Placement

Always place the GoGreen program logo within the type area and in combination with the DPDHL Group logo. Follow the layout principles laid out in our Additional Logo and Co-Branding Guides.

A visual relationship

Position the logo based on the position of the DPDHL Group logo. Place it within the type area and at a clear distance from the DPDHL Group logo.

A boilerplate

Consider inserting the logo below the copy text as a boilerplate and aligned with text, creating a vertical axis between the DPDHL Group logo, the left edge of the copy text, and the logo. The minimum distance to the copy text is two blank lines.

Wording

GoGreen is written in upper camel case. In main headlines, GoGreen is always written in all-caps.

As an exception or to highlight the group initiative, you can format up to three words of the main headline in dark green.

Giveaways

The GoGreen program logo may also be placed on some giveaways. 

Support

If you need additional support or inspiration to help you design GoGreen materials, please contact Group Brand Services. The help desk is available five days a week (Monday - Friday) from 8:00 to 18:00 CET.

Group Brand Services
Email: GroupBrandServices@dpdhl.com 
Phone: + 49 228 182-10444

Downloads

GoGreen Program Logo (English version)
ZIP
1.09 MB
GoGreen Program Logo (German version)
ZIP
1.01 MB