Colors and Materials

Colors

Our colors are a key asset of our Corporate Design. The combination of our primary colors Postyellow, black and DHL Red, supported by a palette of bright secondary colors, gives our corporate design a unique, unmistakable look. In this guide, you will find precise color definitions for screen and print, helpful information about using our colors, downloadable color palettes for a number of programs, and more.

Colors
  • Essentials
  • Examples
  • Corporate Design colors
  • Spot colors
  • Gray tones
  • Additional colors
  • Postyellow gradient
  • Download

Essentials

Our Postyellow gradient is a central and permanent design element. It builds the stage on which to place our logos and it immediately attracts the viewer’s attention. Our black logo, black icons, and mostly black text make the color black an important corporate design element. Typographic accents and interface elements in DHL Red focus the eye on important messages and information. In addition to the Postyellow gradient, white serves as the preferred color for background areas, supported by light gray tones to create a bright overall appearance.

Examples

Corporate Design colors

Postyellow
RGB:
rgb (255, 204, 0)
CMYK:
0/20/100/0 (C), 0/10/100/0 (U)
HEX:
#FFCC00
Spot color:
“Postyellow_Spot” defined and to be ordered individually for different paper types, preferred over Pantone
Pantone:
116 C, 109 U
NCS:
S 0580-Y10R
Munsell:
2,5Y 8/16
Black
RGB:
rgb (0, 0, 0)
CMYK:
0/0/0/100
HEX:
#000000
White
RGB:
rgb (255, 255, 255)
CMYK:
0/0/0/0
HEX:
#FFFFFF
RAL:
9003
DHL Red
RGB:
rgb (212, 5, 17)
CMYK:
0/100/80/10 (C), 0/100/85/8 (U)
HEX:
#D40511
Spot color:
"DHL_Red_Spot” defined and to be ordered individually for different paper types, preferred over Pantone
Pantone:
200 C, 1797 U
NCS:
S 1080-R
Munsell:
5R 4/14

Spot colors

Try to integrate the spot color Postyellow into the color set whenever possible. Within our Postyellow printing process, the Postyellow spot color replaces the ISO scale ink yellow. This means the printing process involves four colors: cyan, magenta, black, and Postyellow. Find more information in the Printing Process Design Guide.

Gray tones

Usage

Neutral gray tones are mainly used to separate and/or differentiate content and elements within a layout or to help illustrate which elements are more or less important.

Web black

For better legibility and softer on-screen contrast, use Web black (black with 90% opacity, rgba(0,0,0,0.9)) for all copy in digital media. Find more information about font colors and font style in the Typography Design Guide.

Additional colors

Dark green is used in media related to the DPDHL Group initiative GoGreen and other sustainability issues (including diagrams).

Settings for specific applications

 

GoGreen

ISO-CMYK green

GoGreen

3C + Postyellow

Omnisilk, FSC

100/0/100/0

100/0/80/0

Circle Matt White

100/0/100/5

100/0/80/0

EnviroTop

100/0/85/10

100/0/70/0

Uncoated paper

90/0/70/20

90/0/60/15

Pantone® Coated Paper

348 C

 

Pantone® Uncoated Paper

348 U

 

Postyellow gradient

The Postyellow gradient is a key and permanent element of DPDHL Group design. How and where the gradient is placed on the canvas is variable. Find guidelines on how to place and apply the gradient in the Layout Principle Design Guide.

Highlight gradient

The highlight gradient is aligned horizontally or vertically, depending on the selected layout.

Settings in Adobe Creative Suite 

Settings in other design tools and code

Full-format gradient

The full-format gradient is linear (horizontally or vertically), from Postyellow 100% opacity to Postyellow 30% opacity.

Settings in Adobe Creative Suite

The 70% value refers to the stretch between 30% and 100%. It marks the center of the gradient. This is how gradients are typically defined in design tools by Adobe.

Settings in other design tools and code

The 79% value refers to the stretch between 0% and 100%. This is how gradients are defined in CSS code and most design tools for digital media.

Download

DPDHL Group Color Library
ZIP
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