Our unique Brand
Yellow and red. No matter where you are in the world, these vibrant flashes of color are never far away. Instantly recognizable from Turin to Tokyo, they signify speed, reliability, and a deep-rooted connection to billions of people across the globe.
But what’s the story behind our iconic brand presence? How did DHL’s red and yellow become synonymous with quality, trust, and excellence? And who are the 600,000 people that keep us moving, united by their passion and purpose to connect people and improve lives?
When three became one
In January 2003, something big was happening that would revolutionize the logistics industry forever. In a move to become the world’s leading logistics company, we brought three businesses together – Danzas, Euro Express, and DHL Worldwide Express – under one global brand. This was the start of the iconic DHL brand that we know and love today.
Growing our DHL family
We welcomed Exel into the family in 2005 – a strategic move that turned out to be a real game-changer for the logistics industry and our customers around the globe. Bringing together our worldwide network with world-class supply chain expertise, we secured our position as logistics leaders and could now deliver excellence to more customers than ever before.
Transforming tomorrow together
This was the year the curtain rose on our very first DHL Innovation Center. Located near DHL HQ in Germany, this new research hub provided a space for our experts and customers to collaborate, create and develop cutting-edge solutions for the challenges of tomorrow. The first of four global Innovation Centers, we now host over 13,000 visitors a year – ensuring our customers are at the heart of everything we do.
Pioneering the path to sustainability
As the world learned more about the effects of climate change, we felt strongly that we had to set an example for our industry. In 2008, DHL committed to being a sustainability leader and introduced our GoGreen Climate Protection Program – the first major logistics company to set a quantifiable climate protection target. This assured customers, partners and colleagues that we were passionate about, and committed to, a sustainable future.
Restoring hope in times of crisis with GARD
Not all true heroes wear capes – some wear DHL GoHelp uniforms. We launched our GoHelp disaster management program with the UN in 2005 and continue to play a critical role in global humanitarian efforts. Our teams are truly committed to supporting communities in crisis, with 55 deployments and 70,000 tons of aid managed to date. Through GoHelp and our Get Airports Ready for Disaster (GARD) initiative which launched in 2009, we support the effective handling of aid when disaster strikes. From the 2015 Nepal earthquake to Hurricane Dorian in the Bahamas, our volunteers have helped rebuild lives around the world.
Delivering a brighter future
As one of the world’s largest employers, we see it as our responsibility to support the next generation of talent. We created GoTeach in 2010: a program that improves employment chances for young people from vulnerable backgrounds across the globe. Partnering with Teach For All and SOS Children’s Villages, our mission was to empower young learners with the skills and professional experience they’d need to thrive and reach their potential.
Advancing our commitment to reduced emissions
We were excited to put our first-ever electric vehicle (EV) on the road in 2014. With almost zero emissions and low-noise, this groundbreaking electric delivery van kickstarted our ever-growing e-fleet. Today, we’re always trying out new electric transport solutions and introducing what works to our sustainable vehicle fleet – which now includes over 36,000 EVs worldwide.
Committing to a cleaner future
It was time to take our environmental commitments even further – for our people, our customers, and the planet. In 2017, we set an ambitious, industry-leading goal to reduce all our logistics-related emissions to net zero by 2050. This meant sustainability had to be considered at every step, not only to transform our own operations but empowering our customers to reach their environmental targets, too.
Delivering excellence in a digital world
In 2019, we set a new bar for excellence. We launched a five-year strategy that ensured customer satisfaction would remain in our hearts and minds. Developed with colleagues around the world, Strategy 2025 focused on delivering world-class, market-leading quality and best-in-class service to every single customer. By adopting the latest digital technologies and sustainable practices, we are continually finding new ways to deliver the excellence our customers deserve.
Opening doors to the world
Our GoTrade program launched in 2020 to boost sustainable and economic growth in developing countries around the world. We knew we could provide vital support where complex customs procedures made it difficult to trade globally. By cutting red tape and providing support and advice, our GoTrade experts simplify the complexities of global trade to help emerging economies flourish.
Driving sustainability forward
Sustainability is not a destination, it’s a journey. That’s why in 2021 we drew up our Sustainability Roadmap; a detailed plan to guide us towards our ambitious environmental, social, and governance goals. We set bold targets to electrify our last-mile delivery fleet, increase the use of sustainable fuels and offer greener alternatives across our products and services. Our roadmap was about driving action, igniting innovation, and delivering choice for climate-conscious customers.
Accelerate sustainable Growth
Strategy 2030 launches to seize new opportunities and maximize our impact on the world of logistics and beyond. While our purpose, values and customer promise remain unwavering, we introduce valuable additions to support our ambition of increasing our revenue by 50% by 2030. ‘Green Logistics’ is embedded as a fourth bottom line and we’re continuing to scale up our focus on e-commerce. As part of our continued journey to excellence, we are revitalizing First Choice to drive quality and customer experience. The five-year strategy unites our global teams to bring our shared vision of accelerating sustainable growth to life and create long-lasting impact.
A unique brand connecting the world
Only excellence
Today, wherever you are on the planet, you can always trust that you will see the same yellow and red DHL brand that represents our customer promise, ‘Excellence. Simply delivered.’
Every campaign, every partnership, every initiative and – most importantly – every employee embodies our core values of knowledge, innovation, sustainability, and diversity with a committed and positive ‘can-do’ attitude.
Only excellence
Today, wherever you are on the planet, you can always trust that you will see the same yellow and red DHL brand that represents our customer promise, ‘Excellence. Simply delivered.’
Every campaign, every partnership, every initiative and – most importantly – every employee embodies our core values of knowledge, innovation, sustainability, and diversity with a committed and positive ‘can-do’ attitude.
Our impact
In the aftermath of a natural disaster, every moment counts. With 900+ trained Disaster Response members, our teams are committed to providing logistics support and helping people impacted by disaster receive much-needed aid.
In the aftermath of a natural disaster, every moment counts. With 900+ trained Disaster Response members, our teams are committed to providing logistics support and helping people impacted by disaster receive much-needed aid.
We're not just delivering parcels; we're delivering on our promise of a more sustainable future. Our people are climate ambassadors, working towards a cleaner tomorrow.
We're not just delivering parcels; we're delivering on our promise of a more sustainable future. Our people are climate ambassadors, working towards a cleaner tomorrow.
Our impact
GoTeach empowers the next generation, crafting brighter global futures. Our volunteers equip young people across continents with a can-do spirit and the skills to succeed, improving employment opportunities for disadvantaged youth.
GoTeach empowers the next generation, crafting brighter global futures. Our volunteers equip young people across continents with a can-do spirit and the skills to succeed, improving employment opportunities for disadvantaged youth.
Our employability program began with one colleague’s passion. Now, with around 600,000 potential role models, our teams share their expertise with young people worldwide.
Our employability program began with one colleague’s passion. Now, with around 600,000 potential role models, our teams share their expertise with young people worldwide.
Our impact
Cross-border trade holds the key to unlocking worldwide economic potential. Our GoTrade program simplifies global trade processes and opens doors to new opportunities that improve people’s livelihoods.
Cross-border trade holds the key to unlocking worldwide economic potential. Our GoTrade program simplifies global trade processes and opens doors to new opportunities that improve people’s livelihoods.
Red tape and complicated customs processes – they can prevent small businesses from trading globally. Breaking down these barriers, our people are supporting SMEs to grow.
Our impact
In the aftermath of a natural disaster, every moment counts. With 900+ trained Disaster Response members, our teams are committed to providing logistics support and helping people impacted by disaster receive much-needed aid.
In the aftermath of a natural disaster, every moment counts. With 900+ trained Disaster Response members, our teams are committed to providing logistics support and helping people impacted by disaster receive much-needed aid.
We're not just delivering parcels; we're delivering on our promise of a more sustainable future. Our people are climate ambassadors, working towards a cleaner tomorrow.
We're not just delivering parcels; we're delivering on our promise of a more sustainable future. Our people are climate ambassadors, working towards a cleaner tomorrow.
Our impact
GoTeach empowers the next generation, crafting brighter global futures. Our volunteers equip young people across continents with a can-do spirit and the skills to succeed, improving employment opportunities for disadvantaged youth.
GoTeach empowers the next generation, crafting brighter global futures. Our volunteers equip young people across continents with a can-do spirit and the skills to succeed, improving employment opportunities for disadvantaged youth.
Our employability program began with one colleague’s passion. Now, with around 600,000 potential role models, our teams share their expertise with young people worldwide.
Our employability program began with one colleague’s passion. Now, with around 600,000 potential role models, our teams share their expertise with young people worldwide.
Our impact
Cross-border trade holds the key to unlocking worldwide economic potential. Our GoTrade program simplifies global trade processes and opens doors to new opportunities that improve people’s livelihoods.
Cross-border trade holds the key to unlocking worldwide economic potential. Our GoTrade program simplifies global trade processes and opens doors to new opportunities that improve people’s livelihoods.
Red tape and complicated customs processes – they can prevent small businesses from trading globally. Breaking down these barriers, our people are supporting SMEs to grow.
Sustainability
Driving sustainable change
DHL is deeply committed to leading sustainable change for future generations. We must do all we can to support the transition to a low-carbon economy – and we can and will not wait.
As the world’s leading logistics company, we have worked hard to set an example for sustainable business – from introducing the industry’s first emission reduced product to being the first logistics company to commit to net-zero Greenhouse gas emissions goal.
Sustainability is at the core of our Group Strategy 2030 (Strategy - DHL Group) and our focus is on reducing greenhouse gas emissions from our operations, even as our business grows.
We care deeply about the well-being of people and societies around us, and we are actively working to drive meaningful change within the industry. Our commitment to sustainability is central to our strategic direction, and our aspiration to become the Green Logistics of Choice for our customers (Sustainability - DHL Group). For us, sustainability is a journey, not a destination.
- 0
E-vehicles powering our commitment to clean energy
- 0+ million
Last-mile kilometers driven by our e‑vehicles
- €0 million
Invested in sustainable technologies and fuels as of 2023
- 0%
Renewable electricity used in DHL‑owned buildings
- 0
Bicycles used for carbon-neutral delivery in Germany
- 0+
Certified GoGreen specialists driving our mission every day
Our partnerships
Green starts with yellow! When Coldplay set out to make their Music of the Spheres World Tour as low-carbon as possible, they chose DHL as their sustainable logistics partner. Proud to take Coldplay on the road, we help minimize the environmental impact of touring.
Green starts with yellow! When Coldplay set out to make their Music of the Spheres World Tour as low-carbon as possible, they chose DHL as their sustainable logistics partner. Proud to take Coldplay on the road, we help minimize the environmental impact of touring.
Always in tune; always on time. As Official Logistics Partner, we bring world-class music to life-from Gewandhausorchester to rising stars like Meduza-uniting hearts worldwide in unforgettable moments.
Always in tune; always on time. As Official Logistics Partner, we bring world-class music to life-from Gewandhausorchester to rising stars like Meduza-uniting hearts worldwide in unforgettable moments.
Always in tune; always on time. As Official Logistics Partner, we bring world-class music to life-from Gewandhausorchester to rising stars like Meduza-uniting hearts worldwide in unforgettable moments.
Our partnerships
As the longest-standing global partner in the sport, we manage the enormous logistical effort of transporting valuable cargo for F1 to each race. And our commitment to sustainability is driving F1 to achieve its 2030 net-zero target.
As the longest-standing global partner in the sport, we manage the enormous logistical effort of transporting valuable cargo for F1 to each race. And our commitment to sustainability is driving F1 to achieve its 2030 net-zero target.
Since 2018, DHL has activated some of the biggest esports titles to ‘Reach the Unreachables’ – the tech-savvy next generation of talent.
Since 2018, DHL has activated some of the biggest esports titles to ‘Reach the Unreachables’ – the tech-savvy next generation of talent.
Our partnerships
lifestyle
Since Casino Royale in 2006, it’s been our mission to support the production of some of the most iconic 007 films. We work behind-the-scenes to deliver the James Bond franchise.
Since Casino Royale in 2006, it’s been our mission to support the production of some of the most iconic 007 films. We work behind-the-scenes to deliver the James Bond franchise.
For decades, we’ve been backstage meeting the needs of legendary designers and retailers for the world's most glamorous fashion events. As leading logistics partner, we deliver with style for the fashion and retail industry.
For decades, we’ve been backstage meeting the needs of legendary designers and retailers for the world's most glamorous fashion events. As leading logistics partner, we deliver with style for the fashion and retail industry.
Our partnerships
Green starts with yellow! When Coldplay set out to make their Music of the Spheres World Tour as low-carbon as possible, they chose DHL as their sustainable logistics partner. Proud to take Coldplay on the road, we help minimize the environmental impact of touring.
Green starts with yellow! When Coldplay set out to make their Music of the Spheres World Tour as low-carbon as possible, they chose DHL as their sustainable logistics partner. Proud to take Coldplay on the road, we help minimize the environmental impact of touring.
Always in tune; always on time. As Official Logistics Partner, we bring world-class music to life-from Gewandhausorchester to rising stars like Meduza-uniting hearts worldwide in unforgettable moments.
Always in tune; always on time. As Official Logistics Partner, we bring world-class music to life-from Gewandhausorchester to rising stars like Meduza-uniting hearts worldwide in unforgettable moments.
Always in tune; always on time. As Official Logistics Partner, we bring world-class music to life-from Gewandhausorchester to rising stars like Meduza-uniting hearts worldwide in unforgettable moments.
Our partnerships
As the longest-standing global partner in the sport, we manage the enormous logistical effort of transporting valuable cargo for F1 to each race. And our commitment to sustainability is driving F1 to achieve its 2030 net-zero target.
As the longest-standing global partner in the sport, we manage the enormous logistical effort of transporting valuable cargo for F1 to each race. And our commitment to sustainability is driving F1 to achieve its 2030 net-zero target.
Since 2018, DHL has activated some of the biggest esports titles to ‘Reach the Unreachables’ – the tech-savvy next generation of talent.
Since 2018, DHL has activated some of the biggest esports titles to ‘Reach the Unreachables’ – the tech-savvy next generation of talent.
Our partnerships
lifestyle
Since Casino Royale in 2006, it’s been our mission to support the production of some of the most iconic 007 films. We work behind-the-scenes to deliver the James Bond franchise.
Since Casino Royale in 2006, it’s been our mission to support the production of some of the most iconic 007 films. We work behind-the-scenes to deliver the James Bond franchise.
For decades, we’ve been backstage meeting the needs of legendary designers and retailers for the world's most glamorous fashion events. As leading logistics partner, we deliver with style for the fashion and retail industry.
For decades, we’ve been backstage meeting the needs of legendary designers and retailers for the world's most glamorous fashion events. As leading logistics partner, we deliver with style for the fashion and retail industry.
Excellence. Simply delivered. It’s what we do – do you think you could do the same? Discover the spirit of DHL, where every role is an opportunity to be part of something extraordinary. Join us and contribute to a legacy of excellence that goes far beyond logistics.
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